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Ikea revolutionizes like Apple

Wouter Middendorf / Branding / 04 September 2014

02:29 Ikea revolutionizes like Apple

Wouter Middendorf
/ Branding

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. This is how Ikea promotes their new catalogue. The Apple style.

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