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Apple’s design inspiration

Wouter Middendorf / Short Docs / 25 January 2014
Next up Apple Celebrates 30 years!

07:13 Apple’s design inspiration

Wouter Middendorf / Short Docs
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If you look at Jonathan Ive’s designs at Apple you are actually seeing Dieter Rams. Dieter’s clear visual language not only defined product design for decades, but also our understanding of what design is and should do.
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